Iyiphi imodeli yokugcina yabathengisi? Imodeli yemali engenayo kanye nemodeli yenzuzo yabathengisi ayikashintshi kusukela kuNguquko Yezimboni. Uma izitolo ezibonakalayo zizosinda, kuzodingeka zichazwe kabusha futhi inhloso yokugcina yezitolo ezibonakalayo izohluka.

1) Inhloso yabathengisi bomzimba ishintshile;

Uma abadayisi bezitolo bengasekho futhi befuna ukuthenga isamba esifanayo sezimpahla, bathengisa kanjani, bazithutha, bazilawula kanjani noma bazidayisa kanjani? Uma abathengi benezinketho ezingenakubalwa, iziteshi nemikhiqizo ingathengisa kanjani imikhiqizo efanayo? Bangaki abathengisi bangempela abahlezi ekuqhekekeni okukhulayo kwemakethe yokudayisa? Umkhiqizi umisa isiteshi sokusabalalisa ngokuqondile kunethiwekhi, ngakho-ke yini okufanele ukuthengisa kwenze? Uma kubhekwa lezi zinkinga, abathengisi kumele bakhe imodeli entsha yokuthengisa, elungele kangcono le makethe ehlukene.

2) Isitolo sizosebenza njengesiteshi semidiya;

Naphezu komthelela oqinile, lokhu akusho ukuphela kwezitolo ezibonakalayo, kodwa ukunikeza izitolo ezibonakalayo injongo entsha. Njengoba isiteshi semidiya siwumsebenzi wabo wemvelo, abathengi banokubona futhi bangezwa ngempela lapho bethenga ezitolo ezibonakalayo. Izitolo zenyama zinethuba lokuba isiteshi semidiya esinomthelela omkhulu ukusabalalisa izindaba zemikhiqizo yazo nemikhiqizo yazo. Inamandla amakhulu nomthelela kunanoma iyiphi enye indlela, futhi ijabulisa abathengi kakhulu. Izitolo zenyama zizoba yisiteshi esingenakuphindwa ngokuthengisa okuku-inthanethi.

Esikhathini esizayo esiseduze, ubudlelwano phakathi kwezitolo ezibonakalayo nabathengi akubona neze ukuthenga okulula, kodwa uhlobo lokusabalalisa ulwazi kanye nokuphumayo, kanye nolwazi lomkhiqizo kanye nokubonwayo.

Ngakho izitolo ezibonakalayo ekugcineni zizoba nengxenye yomsebenzi wemidiya kanye nengxenye yomsebenzi wokuthengisa. Imodeli entsha yokudayisa izosebenzisa izitolo ezibonakalayo ukuze inelise ukuzizwisa kwabathengi kokuthenga nolwazi lomkhiqizo, ichaze kabusha uhambo olufanele lokuthenga, iqashe ochwepheshe bomkhiqizo ukuze ichazele amakhasimende, futhi isebenzise izindlela zobuchwepheshe ukuze abathengi bakwazi ukuthola ulwazi oluhle kakhulu nolwazi lokuthenga olukhumbulekayo. Uma konke okuthengiwe kufanele ukukhunjulwe, konke ukuthinta kuwukusebenzelana okusebenzayo. Umgomo wenkathi entsha yabathengisi uwukuqhuba ukuthengisa ngokusebenzisa imigudu ehlukene, hhayi nje izitolo ezibonakalayo njengesona sodwa isiteshi. Isitolo samanje sithatha ukuthengisa njengento ehamba phambili yokuqala, kodwa isitolo esizayo sizozibeka njengesevisi yamashaneli amaningi ukuze sihlangabezane nezidingo ezahlukene zamakhasimende. Izosungula isithombe somkhiqizo ngesevisi enhle. Akunandaba ukuthi isivumelwano sokugcina senziwa kuphi nokuthi ubani osebenzela lo mthengi.

Ngokusekelwe emisebenzini enjalo, ishalofu lesikhathi esizayo kanye nomklamo weshalofu lomkhiqizo kuzoba mfushane kakhudlwana, ukuze izitolo zibe nesikhala esiningi semikhiqizo nemikhiqizo ukuxhumana nabathengi. Inkundla yezokuxhumana izohlanganiswa nesipiliyoni sokuthenga, njengokuqhathaniswa kwentengo yomkhiqizo, ukwabelana ngemikhiqizo neminye imisebenzi. Ngakho-ke, umsebenzi wokugcina wesitolo ngasinye esiphathekayo unikeza ithuba lokukhangisa ngebhrendi nemikhiqizo, ukwethula imikhiqizo nokuba isiteshi sokukhangisa.

3) Imodeli entsha yemali engenayo;

Uma kuziwa emalini engenayo, abathengisi bangaklama futhi basebenzise imodeli entsha ekhokhisa abasabalalisi babo inani elithile lesevisi yesitolo ngokusekelwe ekuchayekeni komkhiqizo, ulwazi lwekhasimende nokunye. Uma lokho kungabonakali kungenzeki, abathengisi bangakha izitolo ezibonakalayo ezengeziwe futhi bavumele abathengi bazizwele ngemikhiqizo yabo, ngaleyo ndlela bakhulise ukuthengisa namamajini.

4) Ubuchwepheshe obusha buqhuba amamodeli amasha;

Amamodeli amasha adinga ukuthi abathengisi balinganise ulwazi abangalunikeza abathengi, kanye nemiphumela emihle nemibi engaba umphumela. Ukusetshenziswa kobuchwepheshe obusha kungasiza abathengisi ekusebenziseni imodeli entsha, ngokushesha ngokusebenzisa ukunakwa kobuso okungaziwa, ukuhlaziywa kwevidiyo, ukulandelela ama-id nokubeka ubuchwepheshe, ithrekhi yomsindo, njll., ukuqonda kwamakhasimende esitolo ukuzwa, ukuqonda amakhasimende ahlukene' izici nokuziphatha ezitolo, neziphetho ezintsha: yini eyenza umthelela ekuthengisweni? Ngamanye amazwi, abathengisi banokuqonda kangcono ukuthi yimaphi amakhasimende angenayo, amakhasimende aphindayo, yimaphi amakhasimende okuqala, angena kuphi esitolo, ahamba nobani, agcina ethenge ini?

Khumbula ukuthi ukuchazwa kabusha kwezitolo ezibonakalayo njengomsebenzi omusha kuwushintsho oluyingqophamlando. Ngakho-ke, izitolo ezingokwenyama ngeke zithathelwe indawo yi-e-commerce, ngokuphambene nalokho, kuzoba nendawo eyengeziwe yokuthuthukiswa.