Imfashini esheshayo iyindlela enhle yokuhlola amathrendi afana namabhulukwe e-vinyl, ama-crop top, noma lezo zibuko zelanga zama-'90s. Kodwa ngokungafani nezimfashini zamuva, lezo zingubo nezesekeli zithatha amashumi eminyaka noma amakhulu eminyaka ukubola. Izimpahla zabesilisa eziqavile iVollebak ziphume nei-hoodielokho ku-compostable ngokuphelele futhi okonakele. Eqinisweni, ungawugqiba emhlabathini noma uwuphonse emqubeni wakho kanye nama-peel ezithelo avela ekhishini lakho. Yingoba kunjaloyenziweezitshalweni namakhasi ezithelo. Engeza ukushisa namabhaktheriya, futhi voilà, i-hoodie ibuyela emuva lapho ivela khona, ngaphandle kokulandela umkhondo.
Kubalulekile kubathengi ukuthi bacabangele umjikelezo wempilo yonke yengubo—kusukela ekudalweni kuye ekupheleni kokuguga—ikakhulukazi njengoba amazinga okushisa embulunga yonke elokhu ekhuphuka. Kusukela ngo-2016 bekunezindawo zokulahla imfucuza ezingaphezu kuka-2,000 e-US, futhi inqwaba yemfucuza ngayinye ikhiqiza igesi ye-methane ne-carbon dioxide njengoba iqala ukubhidlika, okunomthelela ekufudumaleni komhlaba. Amakhemikhali aphuma endaweni yokulahla imfucumfucu angavuza futhi angcolise amanzi angaphansi komhlaba, ngokusho kwe-EPA. Ngo-2020, sekuyisikhathi sokuklama imfashini esimeme (thatha le ngubo, ngokwesibonelo) engangezi enkingeni yokungcola, kodwa okulwisana nayo ngenkuthalo.
I-hoodie ye-Vollebakyenziwe ngezihlahla ze-eucalyptus ne-beech ezitholakala ngokuqhubekayo. I-pulp yokhuni evela ezihlahleni ibe isiguqulwa ibe intambo ngenqubo yokukhiqiza eyiluphu evalekile (99% wamanzi kanye nencibilikisi esetshenziselwa ukuguqulela i-pulp ibe yifayibha iyagaywa futhi iphinde isetshenziswe). Umcu ube usulukwa ube yindwangu oyidonsela phezu kwekhanda lakho.
Ihoodie iluhlaza ngokukhanyayo ngoba idayiwe ngamakhasi ehalananda, ngokuvamile alahlwa ngaphandle. Ithimba le-Vollebak lahamba nehalananda njengodayi wemvelo wehoodie ngenxa yezizathu ezimbili: Iphezulu ku-biomolecule ebizwa ngokuthi i-tannin, eyenza kube lula ukukhipha udayi wemvelo, futhi isithelo singakwazi ukumelana nesimo sezulu esihlukahlukene (siyakuthanda ukushisa kodwa singakwazi ukubekezelela amazinga okushisa aphansi aze afike ku-10 degrees). Uma kubhekwa ukuthi izinto ezibonakalayo “ziqine ngokwanele ukuba zikwazi ukusinda ekusaseni leplanethi yethu elingabikezeleki,” ngokusho komsunguli we-Vollebak u-Nick Tidball, kungenzeka kuhlale kuyingxenye ethembekile yochungechunge lokuhlinzekwa kwenkampani njengoba ukufudumala kwembulunga kubangela amaphethini wesimo sezulu esibi kakhulu.
Kodwa i-hoodie ngeke yehlise izinga lokuguga okujwayelekile—idinga ukhunta, amagciwane, nokushisa ukuze i-biodegrade (umjuluko ungabali). Kuzothatha cishe amasonto angu-8 ukubola uma kugqitshwe ku-compost, futhi kuze kufike ku-12 uma kugqitshwe emhlabathini—uma isimo sishisa, sibhidlika ngokushesha. “Yonke into yenziwe ngezinto eziphilayo futhi ishiywe isesimweni sayo esingavuthiwe,” kusho uSteve Tidball, omunye umsunguli kaVollebak (kanye newele likaNick). “Awukho uyinki noma amakhemikhali angangena emhlabathini. Izitshalo nje kanye nodayi wehalananda, okuyizinto eziphilayo. Ngakho uma selinyamalala emasontweni angu-12, akukho okusala emuva.”
Izingubo ezihlanganisiwe zizoqhubeka nokugxila eVollebak. (Inkampani ngaphambilini ikhiphe lesi sitshalo esibolayo kanye nolwelweIsikibha.) Futhi abasunguli babheka okwedlule ukuze bathole ugqozi. “Okuxakayo ukuthi okhokho bethu base bethuthuke kakhulu. . . . Eminyakeni engu-5,000 edlule, babenza izingubo zabo ngemvelo, besebenzisa utshani, amagxolo esihlahla, izikhumba zezilwane kanye nezitshalo,” kusho uSteve Tidball. "Sifuna ukubuyela lapho ungalahla khona izingubo zakho ehlathini futhi imvelo izonakekela ezinye."
Isikhathi sokuthumela: Nov-16-2020